Request ID: 33832-1
6 months (potential for extension or permanent placement)
Work Location:
US - NY - New York or Approved Meta Remote Locations: Baltimore, MD, Boston, MA, Houston, TX, Los Angeles, CA, and San Diego, CA

Job Title:
Content Operations - Content Strategist V

Job Description:

This is a temporary content strategy role at Instagram supporting their business product team. The main function of a content strategist is to partner with designers, product managers, researchers and product marketers to plan and create the content for products.

Instagram's business team helps people discover and engage with the brands and products they love. The team is mostly based in NYC, but we're open to candidates who want to work remotely with East Coast hours.

Example Projects:

• New retail formats and expansion of existing formats to other media surfaces
• Shopping experiences across reels, stories and feed
• Pre-tap, post-tap and metadata optimization

Job Responsibilities:

• Plan, write, edit, test and improve content including interface language, product education materials, product names, navigational nomenclature.
• Help apply and maintain consistency with content standards and evolve the company’s voice.
• Collaborate with designers, researchers, product managers, product marketers and engineers to serve a global content audience.
• Promote content strategy at Meta and in the broader community of design and content professionals.
• Share work and give feedback to teammates.


• Ability to work independently.
• Ability to interpret, analyze and evaluate given information relative to content techniques.
• Self motivated with persuasive, enthusiastic and customer service oriented personality.
• Excellent communication skills, verbal and written.
• Comfortable prioritizing work across multiple workstreams.
• Ability to juggle feedback from a diverse slate of stakeholders.
• Ability to balance design quality with business needs.
• Interest in or experience with building business products.


• Bachelors degree required.
• UX writing experience (please provide UX writing samples).